MY TEN PRINCIPLES OF GOOD DESIGN. INSPIRED BY ONE OF THE DESIGN GREATS DIETER RAMS

MY TEN PRINCIPLES OF GOOD DESIGN. INSPIRED BY ONE OF THE DESIGN GREATS DIETER RAMS:

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intuitive.

intuitive

GOOD DESIGN EXPLAINS ITS FUNCTIONALITY CLEARLY AND EMPOWERS THE USER TO BE ABLE TO SOLVE A TASK WITHOUT TRIAL AND ERROR.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN EXPLAINS ITS FUNCTIONALITY CLEARLY AND EMPOWERS THE USER TO BE ABLE TO SOLVE A TASK WITHOUT TRIAL AND ERROR.

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human-centred.

human

GOOD DESIGN IS NEVER TECHNOLOGY FOR THE SAKE OF TECHNOLOGY. GOOD DESIGN FOCUSES ON THE USER'S NEEDS AND LIMITATIONS. BUILT ON UNIVERSAL HUMAN INSIGHTS, NEEDS AND EMOTIONS. ACKNOWLEDGING THE UNIVERSAL SHARED HUMAN MOTIVATIONS AS A METHOD TO CREATE MEANING AND UNDERSTANDING.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN IS NEVER TECHNOLOGY FOR THE SAKE OF TECHNOLOGY. GOOD DESIGN FOCUSES ON THE USER'S NEEDS AND LIMITATIONS. BUILT ON UNIVERSAL HUMAN INSIGHTS, NEEDS AND EMOTIONS. ACKNOWLEDGING THE UNIVERSAL SHARED HUMAN MOTIVATIONS AS A METHOD TO CREATE MEANING AND UNDERSTANDING.

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connected.

connected

GOOD DESIGN NEVER EXISTS IN A VACUUM. IT ACKNOWLEDGES THE CONTEXT IT EXISTS IN AND LEVERAGES THE POWER OF THE WHOLE BEING GREATER THAN THE SUM OF ITS PARTS.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN NEVER EXISTS IN A VACUUM. IT ACKNOWLEDGES THE CONTEXT IT EXISTS IN AND LEVERAGES THE POWER OF THE WHOLE BEING GREATER THAN THE SUM OF ITS PARTS.
 

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emotional.

emotional

GOOD DESIGN TRIGGERS A POSITIVE RESPONSE BY UNDERSTANDING THE NATURE OF PERCEPTION AND HUMAN PSYCHOLOGY.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN TRIGGERS A POSITIVE RESPONSE BY UNDERSTANDING THE NATURE OF PERCEPTION AND HUMAN PSYCHOLOGY.
 

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simple.

simple

GOOD DESIGN MAKES THE COMPLEX EASY TO UNDERSTAND.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN MAKES THE COMPLEX EASY TO UNDERSTAND.

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timeless.

timeless

GOOD DESIGN SHOULD REMAIN RELEVANT BEYOND A SHORT-TERM TREND OR PHASE. TO DESIGN FOR A LONGER LIFECYCLE LEADS TO SOLUTIONS THAT ARE THOUGHT THROUGH MORE THOROUGHLY.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN SHOULD REMAIN RELEVANT BEYOND A SHORT-TERM TREND OR PHASE. TO DESIGN FOR A LONGER LIFECYCLE LEADS TO SOLUTIONS THAT ARE RESOLVED MORE THOROUGHLY.

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crafted.

crafted

GOOD DESIGN IS PERFECT TO THE SMALLEST DETAIL.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN IS PERFECT TO THE SMALLEST DETAIL.

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functional.

functional

GOOD DESIGN SIMPLY WORKS. THE WAY SOMETHING WORKS IS MORE IMPORTANT THAN THE WAY SOMETHING LOOKS. IT REQUIRES TECHNOLOGY AND DESIGN TO FORM A PERFECT UNITY.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN SIMPLY WORKS. THE WAY SOMETHING WORKS IS MORE IMPORTANT THAN THE WAY SOMETHING LOOKS. IT REQUIRES TECHNOLOGY AND DESIGN TO FORM A PERFECT UNITY.
 

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subtle.

subtle

GOOD DESIGN IS UNOBTRUSIVE. IT SHOULD NOT STEAL THE SHOW FROM CONTENT AND MESSAGE.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN IS UNOBTRUSIVE. IT SHOULD NOT STEAL THE SHOW FROM CONTENT AND MESSAGE.

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analytical.

analytical

GOOD DESIGN IS WELL THOUGHT TROUGH, RESEARCHED AND HAS SUBSTANCE.

I'M AN INDEPENDENT DIGITAL DESIGN & BRANDING CONSULTANT
AND THIS IS WHAT I DO________

GOOD DESIGN IS WELL THOUGHT TROUGH, RESEARCHED AND HAS SUBSTANCE.

Say
____hi

Say
____hi

CONNECT, FOLLOW, TWEET, WATCH, SEE, PIN 
OR CLAP 
ON ANY OF THESE SOCIALS:

CONNECT, FOLLOW, TWEET, WATCH, SEE, PIN,
WATCH OR CLAP 
ON ANY OF THESE SOCIALS:

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